REIFF MELISSA

Director, Chairwoman, CHIEF EXECUTIVE OFFICER · SEC CIK 1589723

Buy track record

How this insider's open-market purchases have performed
This insider has no open-market purchases in the records we parsed, so there's no buy track record to score. Their full filing history is below.
Open-market buys
$0
0 trades
Open-market sells
$7.48M
16 trades
Net flow
−$7.48M
Net selling
Total filings
61
transactions shown

Full transaction history

All Form 4 activity across every company, newest first
View on SEC EDGAR ↗
ETSY
Option exercise REIFF MELISSA · Director · Option exercise · Aug 1, 2025
+$231K
6,909 sh @ $33
ETSY
Sell REIFF MELISSA · Director · Open-market sale · Aug 1, 2025
−$406.9K
6,909 sh @ $59
ETSY
Option exercise REIFF MELISSA · Director · Option exercise · Jun 17, 2025
+$0
5,068 sh
ETSY
Option exercise REIFF MELISSA · Director · Option exercise · Jun 13, 2024
+$0
3,544 sh
ETSY
Option exercise REIFF MELISSA · Director · Option exercise · Jun 14, 2023
+$0
3,715 sh
ETSY
Option exercise REIFF MELISSA · Director · Option exercise · Dec 7, 2022
+$68.8K
4,300 sh @ $16
ETSY
Sell REIFF MELISSA · Director · Open-market sale · Dec 7, 2022
−$22.8K
178 sh @ $128
ETSY
Sell REIFF MELISSA · Director · Open-market sale · Dec 7, 2022
−$208.3K
1,601 sh @ $130
ETSY
Sell REIFF MELISSA · Director · Open-market sale · Dec 7, 2022
−$265.1K
2,025 sh @ $131
ETSY
Sell REIFF MELISSA · Director · Open-market sale · Dec 7, 2022
−$42.1K
317 sh @ $133
ETSY
Sell REIFF MELISSA · Director · Open-market sale · Dec 7, 2022
−$22.6K
167 sh @ $135
ETSY
Option exercise REIFF MELISSA · Director · Option exercise · Jun 11, 2021
+$0
1,721 sh
ETSY
Option exercise REIFF MELISSA · Director · Option exercise · Mar 2, 2021
+$16K
1,000 sh @ $16
ETSY
Sell REIFF MELISSA · Director · Open-market sale · Mar 2, 2021
−$250K
1,000 sh @ $250
ETSY
Option exercise REIFF MELISSA · Director · Option exercise · Jan 20, 2021
+$32K
2,000 sh @ $16
ETSY
Sell REIFF MELISSA · Director · Open-market sale · Jan 20, 2021
−$450K
2,000 sh @ $225
ETSY
Option exercise REIFF MELISSA · Director · Option exercise · Jan 12, 2021
+$32K
2,000 sh @ $16
ETSY
Sell REIFF MELISSA · Director · Open-market sale · Jan 12, 2021
−$400K
2,000 sh @ $200
ETSY
Option exercise REIFF MELISSA · Director · Option exercise · Dec 14, 2020
+$32K
2,000 sh @ $16
ETSY
Sell REIFF MELISSA · Director · Open-market sale · Dec 14, 2020
−$350K
2,000 sh @ $175
ETSY
Option exercise REIFF MELISSA · Director · Option exercise · Jun 23, 2020
+$400K
25,000 sh @ $16
ETSY
Sell REIFF MELISSA · Director · Open-market sale · Jun 23, 2020
−$2.5M
25,000 sh @ $100
ETSY
Sell REIFF MELISSA · Director · Open-market sale · Jun 18, 2020
−$140.1K
1,632 sh @ $86
ETSY
Sell REIFF MELISSA · Director · Open-market sale · Jun 18, 2020
−$120.7K
1,397 sh @ $86
ETSY
Sell REIFF MELISSA · Director · Open-market sale · May 11, 2020
−$688.8K
8,504 sh @ $81
ETSY
Option exercise REIFF MELISSA · Director · Option exercise · Aug 17, 2018
+$268.5K
16,781 sh @ $16
ETSY
Option exercise REIFF MELISSA · Director · Option exercise · Aug 17, 2018
+$105K
10,861 sh @ $10
ETSY
Option exercise REIFF MELISSA · Director · Option exercise · Aug 17, 2018
+$102.4K
7,358 sh @ $14
ETSY
Sell REIFF MELISSA · Director · Open-market sale · Aug 17, 2018
−$1.61M
35,000 sh @ $46

Frequently asked questions

How is REIFF MELISSA's win rate calculated?

We take every open-market purchase (SEC code P) we can match to a stock price, then compare the split- and dividend-adjusted price on the purchase date to the most recent close. The win rate is the share of those buys currently trading above the purchase price. Sales and share grants are not scored.

Why are some buys not included in the score?

A purchase is excluded if we can't price it — for example if the ticker is missing from the filing, the company has been delisted, or the security isn't a common stock we can match to market data. Excluded counts are shown next to the scored total.

What do the 1M / 3M / 6M / 12M columns mean?

They show each purchase's return after a fixed holding period — one, three, six, and twelve months from the buy date — using split- and dividend-adjusted prices. This separates good entry timing from simply holding a long-running winner. A dash means that horizon hasn't elapsed yet for that trade, or the stock couldn't be priced at that date.

Does a high win rate mean I should copy this insider?

No. Past performance does not predict future results, sample sizes are often small, and an insider's edge in their own company doesn't transfer to yours. This is context, not a recommendation. InsiderSource is not investment advice.

Where does this data come from?

Trades come from REIFF MELISSA's SEC Form 4 filings on EDGAR. Prices come from public market data and are split/dividend-adjusted. Always verify against the original filings before acting.