NKE
Hill Elliott, NKE's CEO, spent $1,000K of their own money on 23,660 shares at $42, growing their stake 10%.
+$1,000K
23,660 sh @ $42
Hill Elliott
Director, PRESIDENT & CEO, PRES:CONSUMER & MKTPLC · SEC CIK 1371578Advertisement
Buy track record
How this insider's open-market purchases have performed0%
of buys now in profit
0 up · 2 down
Avg return since buy−18.3%
Median return−18.3%
Best trade−4.2%
Worst trade−32.4%
Buys scored2
Average return by holding period — separates good entry timing from riding one long winner
After 1 month
+0.5%
50% won · 2 trades
After 3 months
−15.7%
0% won · 1 trade
After 6 months
—
not elapsed yet
After 12 months
—
not elapsed yet
| Date | Company | 90d trend | Buy price | Value | ΔOwn | 1M | 3M | 6M | 12M | To date |
|---|---|---|---|---|---|---|---|---|---|---|
| Apr 13, 2026 | NKE | $42 | $1,000K | +9.8% | −1.3% | — | — | — | −4.2% | |
| Dec 29, 2025 | NKE | $61 | $1M | +7.3% | +2.3% | −15.7% | — | — | −32.4% |
How this is calculated. We score only open-market purchases (SEC code
P) — the buys that carry real signal. Each trade's return is measured from the adjusted closing price on the purchase date to the latest close, accounting for stock splits and dividends. The 1M/3M/6M/12M columns show the same trade's return after each fixed holding period; a dash means that horizon hasn't elapsed yet or isn't priceable. Sales are excluded because insiders sell for many routine reasons. With only 2 scored trades, treat this as a small sample, not a verdict.
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Open-market buys
$2M
2 trades
Open-market sells
$18.07M
4 trades
Net flow
−$16.07M
Net selling
Total filings
19
transactions shown
Full transaction history
All Form 4 activity across every company, newest firstNKE
Hill Elliott, NKE's CEO, spent $1M of their own money on 16,388 shares at $61, growing their stake 7%.
+$1M
16,388 sh @ $61
NKE
+$0
117,060 sh
NKE
−$323.8K
4,805 sh @ $67
NKE
−$188.1K
2,431 sh @ $77
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NKE
+$0
50,687 sh
NKE
+$0
35,621 sh
WEBR
−$71.9K
8,929 sh @ $8
WEBR
−$90.9K
11,292 sh @ $8
WEBR
+$0
11,292 sh
WEBR
+$0
76,153 sh
NKE
+$3.49M
90,000 sh @ $39
NKE
−$9.23M
90,000 sh @ $103
NKE
+$2.85M
90,000 sh @ $32
NKE
−$8.33M
90,000 sh @ $93
NKE
−$240.9K
2,770 sh @ $87
NKE
+$0
15,641 sh
NKE
−$216.4K
2,604 sh @ $83
NKE
−$281.1K
3,228 sh @ $87
Frequently asked questions
How is Hill Elliott's win rate calculated?
We take every open-market purchase (SEC code P) we can match to a stock price, then compare the split- and dividend-adjusted price on the purchase date to the most recent close. The win rate is the share of those buys currently trading above the purchase price. Sales and share grants are not scored.
Why are some buys not included in the score?
A purchase is excluded if we can't price it — for example if the ticker is missing from the filing, the company has been delisted, or the security isn't a common stock we can match to market data. Excluded counts are shown next to the scored total.
What do the 1M / 3M / 6M / 12M columns mean?
They show each purchase's return after a fixed holding period — one, three, six, and twelve months from the buy date — using split- and dividend-adjusted prices. This separates good entry timing from simply holding a long-running winner. A dash means that horizon hasn't elapsed yet for that trade, or the stock couldn't be priced at that date.
Does a high win rate mean I should copy this insider?
No. Past performance does not predict future results, sample sizes are often small, and an insider's edge in their own company doesn't transfer to yours. This is context, not a recommendation. InsiderSource is not investment advice.
Where does this data come from?
Trades come from Hill Elliott's SEC Form 4 filings on EDGAR. Prices come from public market data and are split/dividend-adjusted. Always verify against the original filings before acting.