Goodman Shira

Director, CEO, President NA Operations, President, NAC · SEC CIK 1199915
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Buy track record

How this insider's open-market purchases have performed
75%
of buys now in profit
3 up · 1 down
Avg return since buy+125.9%
Median return+133.2%
Best trade+258.6%
Worst trade−21.4%
Buys scored4
Average return by holding period — separates good entry timing from riding one long winner
After 1 month +19.5% 75% won · 4 trades
After 3 months +25.0% 75% won · 4 trades
After 6 months +34.6% 75% won · 4 trades
After 12 months +88.3% 75% won · 4 trades
DateCompany90d trendBuy priceValueΔOwn1M3M6M12MTo date
May 12, 2020 CBRE $39 $92.9K NEW +27.9% +27.1% +48.6% +126.8% +258.6%
May 12, 2020 CBRE $39 $7.7K +8.3% +27.9% +27.1% +48.6% +126.8% +258.6%
Apr 17, 2020 KMX $64 $99.1K +6.2% +22.3% +45.7% +41.1% +99.5% −21.4%
Dec 15, 2015 SPLS $10 $49.4K +4.1% +0.0% +0.0% +0.0% +0.0% +7.7%
How this is calculated. We score only open-market purchases (SEC code P) — the buys that carry real signal. Each trade's return is measured from the adjusted closing price on the purchase date to the latest close, accounting for stock splits and dividends. The 1M/3M/6M/12M columns show the same trade's return after each fixed holding period; a dash means that horizon hasn't elapsed yet or isn't priceable. Sales are excluded because insiders sell for many routine reasons. With only 4 scored trades, treat this as a small sample, not a verdict.
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Open-market buys
$249.2K
4 trades
Open-market sells
$995.9K
3 trades
Net flow
−$746.7K
Net selling
Total filings
56
transactions shown

Full transaction history

All Form 4 activity across every company, newest first
View on SEC EDGAR ↗
KMX
Option exercise GOODMAN SHIRA · Director · Option exercise · filed Apr 13, 2018 ΔOwn +28%
+$119.9K
3,621 sh @ $33
KMX
Sell GOODMAN SHIRA · Director · Open-market sale · filed Apr 13, 2018 ΔOwn −22%

Goodman Shira sold $217.8K of KMX, trimming their stake 22%.

−$217.8K
3,621 sh @ $60
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SPLS
Disposition to issuer GOODMAN SHIRA · Director, CEO · Disposition to issuer · filed Sep 12, 2017 ΔOwn −100%
−$2.82M
275,217 sh @ $10
SPLS
Disposition to issuer GOODMAN SHIRA · Director, CEO · Disposition to issuer · filed Sep 12, 2017 ΔOwn −13%
−$71.1K
6,938 sh @ $10
SPLS
Disposition to issuer GOODMAN SHIRA · Director, CEO · Disposition to issuer · filed Sep 12, 2017 ΔOwn −100%
−$470.6K
45,908 sh @ $10
KMX
Grant/award GOODMAN SHIRA · Director · Grant/award · filed Jun 30, 2017 ΔOwn +17%
+$0
2,406 sh
SPLS
Tax withholding GOODMAN SHIRA · Director, CEO · Tax withholding · filed Apr 25, 2017 ΔOwn −14%
−$105K
10,800 sh @ $10
SPLS
Grant/award GOODMAN SHIRA · Director, CEO · Grant/award · filed Mar 9, 2017 ΔOwn +117%
+$0
87,291 sh
SPLS
Tax withholding GOODMAN SHIRA · Director, CEO · Tax withholding · filed Mar 9, 2017 ΔOwn −18%
−$248.7K
28,327 sh @ $9
KMX
Option exercise GOODMAN SHIRA · Director · Option exercise · filed Jan 5, 2017 ΔOwn +41%
+$115.6K
5,787 sh @ $20
KMX
Sell GOODMAN SHIRA · Director · Open-market sale · filed Jan 5, 2017 ΔOwn −29%

Goodman Shira sold $388.1K of KMX, trimming their stake 29%.

−$388.1K
5,787 sh @ $67
SPLS
Grant/award GOODMAN SHIRA · President NA Operations · Grant/award · filed Apr 26, 2016 ΔOwn +999%
+$0
68,861 sh
KMX
Option exercise GOODMAN SHIRA · Director · Option exercise · filed Apr 13, 2016 ΔOwn +67%
+$110.3K
7,610 sh @ $14
KMX
Sell GOODMAN SHIRA · Director · Open-market sale · filed Apr 13, 2016 ΔOwn −40%

Goodman Shira sold $390K of KMX, trimming their stake 40%.

−$390K
7,610 sh @ $51
SPLS
Tax withholding GOODMAN SHIRA · President NA Operations · Tax withholding · filed Mar 3, 2016 ΔOwn −31%
−$199.4K
20,557 sh @ $10
SPLS
Grant/award GOODMAN SHIRA · President NA Operations · Grant/award · filed Mar 3, 2016 ΔOwn +999%
+$0
63,382 sh
SPLS
Buy GOODMAN SHIRA · President, NAC · Open-market purchase · filed Dec 16, 2015 ΔOwn +4.1%

Goodman Shira, SPLS's President, spent $49.4K of their own money on 5,100 shares at $10, growing their stake 4%.

+$49.4K
5,100 sh @ $10

Frequently asked questions

How is Goodman Shira's win rate calculated?

We take every open-market purchase (SEC code P) we can match to a stock price, then compare the split- and dividend-adjusted price on the purchase date to the most recent close. The win rate is the share of those buys currently trading above the purchase price. Sales and share grants are not scored.

Why are some buys not included in the score?

A purchase is excluded if we can't price it — for example if the ticker is missing from the filing, the company has been delisted, or the security isn't a common stock we can match to market data. Excluded counts are shown next to the scored total.

What do the 1M / 3M / 6M / 12M columns mean?

They show each purchase's return after a fixed holding period — one, three, six, and twelve months from the buy date — using split- and dividend-adjusted prices. This separates good entry timing from simply holding a long-running winner. A dash means that horizon hasn't elapsed yet for that trade, or the stock couldn't be priced at that date.

Does a high win rate mean I should copy this insider?

No. Past performance does not predict future results, sample sizes are often small, and an insider's edge in their own company doesn't transfer to yours. This is context, not a recommendation. InsiderSource is not investment advice.

Where does this data come from?

Trades come from Goodman Shira's SEC Form 4 filings on EDGAR. Prices come from public market data and are split/dividend-adjusted. Always verify against the original filings before acting.